01
Opportunity & prospecting
See the business that is already around you.
FSBO & FRBO conversationsHR & relocation leadsClosed-storefront opportunitiesFollowing the jobs & moneyPast-client reconnectionNeighborhood prospecting
← Agent UniversityA wider field
The education
A wider field
of opportunity.
Sales. Psychology. Persuasion.
The practical details that connect them to your business.
From knowing to doing
Follow the opportunities. Understand the conversations. Build the habits.
There is more to learn—and more to put to work.
02
Listings & positioning
Build the inventory, relationships, and perspective to go further.
Open vs. exclusive listingsWinning owner conversationsListing presentationsRental-to-sale opportunitiesPreviewing propertyBodega keys
03
Sales psychology
Understand what is said. Recognize what is not.
Three likes / three dislikesClient motivationReading between the linesLogic sandwichesThe Tinder theoryThe first three seconds
04
Client conversion
Give the conversation a direction—and a useful next step.
From lead to clientFrom DM to phoneBooking appointmentsQualifying buyers & rentersObjections & resistanceIf / then commitments
05
Showings & negotiation
Guide the decisions that move a deal forward.
Building real rapportShowings with purposeMirroring & tonalityFinding decision-makersNegotiating termsClosing with confidence
06
Commercial real estate
Expand the opportunities you know how to recognize.
Retail leasingOffice opportunitiesGrowing-business leadsConnecting with ownersResidential to commercialMarketing vacant space
07
Marketing & visibility
Be easier to find. Give people a reason to remember you.
Listing ads that connectSocial contentPersonal positioningReferral relationshipsChoosing your platformsMarket research
08
Follow-up & business systems
Give tomorrow's business a place in today's routine.
The ten-month follow-upCRM & pipeline habitsDaily prospecting standardsReactivating old leadsMinimums vs. goalsTime & availability
09
Execution & closing
Bring the details together. Follow the work through.
Application workflowDocumentation & detailsFrom offer to closeSetting client expectationsDeal troubleshootingRepeatable daily habits